Suggestion Companies

You wouldn’t go to a surgeon who only suggests how to perform surgery, or a firefighter who tells you how to put a fire out, then wishes you the best. So why settle for AI that stops at suggestions? ServiceNow connects AI, data, and workflows to take action and actually get work done.
Press: Ad Age // Muse by Clios // Campaign

A project with the incredible team at Mischief @ No Fixed Address.
ECD: Larry Corwin
Design Director: Jon Rinker
CD: Ian Forsyth
ACD, Design Jourdan Hull

Animated OOH

We then gave our very fake suggestion companies some very real advertising, taking over digital screens in NYC subway stations.

PRINT

We also snuck a fake brain surgery ad into The Wall Street Journal to make a point about AI that just gives you advice instead of actually getting anything done.

audio

OUTTAKES

Not every suggestion company made the cut. But I wish they had.